Public Relations

Public Relations Defined


Struggling to build intentional relationships? Not seeing the results you desire?

Public Relations is about building relationships with your employees, customers, and the community that you serve. The public relations industry in often misunderstood and taken for granted. When properly applied to a subject organization, public relations is a crucial piece of the puzzle in long-term success. Are you ready for value-driven results?

Why are these relationships important?

Ultimately, these groups of people spread the word about you, either positively or negatively. Building mutually beneficial relationships will enable you to enhance your image and reinforce your brand throughout your community—impressions are everything.

How is this different from marketing?

The key difference between marketing and public relations is the purpose of the message. If you’re directly trying to influence someone to make a purchase, then it’s considered marketing. Traditional public relations is more about trying to build a brand, a reputation, and a community around your product. Simply put, public relations is gaining exposure to an audience—that does not require direct payments. Public relations is about more than getting your picture in the paper, it’s about the relationships that you will form along the way.

Your communications plan may encompass the following:

  • Customer Relations
  • Employee Relations
  • Investor Relations
  • Donor Relations
  • Community Relations
  • Media Relations
  • Crisis Communications
  • Brand Management

Cyndee will help you build strong relationships with the people that matter the most, and you will begin to see value-driven results. Cyndee Woolley is an Accredited Public Relations Professional that can help push your organization in the right direction, as well as develop a full public relations campaign, if needed. For more information email Cyndee directly, here or call (239) 571-3174(239) 571-3174.