Publishing

Who is your ideal customer?

February 11th, 2014 | No responses

Identifying your Ideal Customer will help you understand them and create compelling messages to enhance your brand reputation. Now, when I say customer, this could be your client, boss, board of directors. Ultimately, this is the audience that will buy your services or time and “fund” your lifestyle on your […]

You and your brand are being thin-sliced every day

February 6th, 2014 | No responses

In his book Blink – the power of thinking without thinking, Malcolm Gladwell explores the concept of “thin-slicing” – our ability to interpret and draw a conclusion based on a limited amount of details. He believes there can be as much value in the blink of an eye as in […]

Two tips for achieving your goals

January 31st, 2014 | No responses

One – Keep your language positive and focused on achieving your goals Getting ahead in life is often a slight shift in perspective. Instead of focusing your thoughts on the negative issue in front of you, you have to train your brain to think about how to get over the […]

Cyndee Woolley featured on the newly-launched SoundviewPro online learning platform

January 29th, 2014 | No responses

Launched by Soundview Executive Book Summaries┬«, SoundviewPro offers executives and business professionals world-class training opportunities with the speed and convenience of on-demand learning. In her course, Woolley offers more than two hours of training in developing and communicating a strong personal brand. Branding and public relations professional, Cyndee Woolley, APR, […]

In goal setting, you must focus on the most important ones right now

January 21st, 2014 | No responses

Have you ever wanted to drop five or ten pounds? Many people do and they frequently fail. In goal setting, you must focus on the ones that are most important to you – Right Now. One of my clients was carrying around a few extra pounds that left her very […]

Action expresses your true priorities in life

January 15th, 2014 | 1 Response

As spiritual and political leader, Mahatma Gandhi once said “Action expresses priorities”. You only get one chance to be in this moment, right here, right now… Are you dividing yourself by staying late at work – longing to be home with your family OR spending time on your couch, blankly […]

What is missing from SMART goals?

January 7th, 2014 | No responses

How many of you have tried to use the SMART goal setting system? You filled out your SMART goal sheet and felt really good about getting through the form. Maybe you stuck to your goals for a couple of weeks and then filed the paper in your desk, promptly forgetting […]

Smart Brands Speak Up

October 21st, 2013 | No responses

For decades, we’ve been told not to brag about ourselves for fear of looking like shameless and obnoxious self-promoters, but the truth is that smart brands speak up.   As I learned from an early age, doing a job well doesn’t mean you will get noticed and get ahead. People […]

Who are your Ideal Customers?

October 7th, 2013 | No responses

Your Ideal Customer is the person with whom everything seems to flow. You are a good personality match, the value you offer is understood, and you look forward to hearing from this person. Learn everything you can about your Ideal Customers and how you can connect with them. Which groups […]

Woolley to Speak at PR University

September 27th, 2013 | No responses

Cyndee Woolley set to speak at PR University in October On Friday October 4, 2013, Cyndee Woolley, APR will be speaking at a┬áPR University, a Florida Public Relations Association – Southwest Florida Chapter event. PR University specializes in Public Relations and this session will focus on how you can create […]