PR Code of Ethics


Are you looking for a spin-doctor? Someone to misrepresent the facts for you?

There is a historical trend of associating public relations professionals with all things unethical—such as spin doctoring. Rest assured, you’ve found someone who believes in using ethics in public relations, you’ve found the right person. As an Accredited Public Relations Professional, I promise to be an advocate for you, advancing your goals and looking out for potential hurdles along the way—in an honest manner.

It’s essential in the course of our working relationship, that I understand the big picture. This may mean sharing confidential information about your business operations with me. Trust that all information gathered from current and past clients will strictly remain confidential at all times.

I have highlighted a few of the key principles, but I encourage you to also review the PRSA Code of Ethics that I have pledged to uphold.

I look forward to building and sustaining a working relationship with you!


PRSA Professional Values

These values are the fundamental beliefs that guide our behaviors and decision-making process. Our professional values are vital to the integrity of the profession as a whole.


  • Advocacy
  • Honesty
  • Expertise
  • Independence
  • Loyalty
  • Fairness

PRSA Code of Ethics Provisions

Furthermore, the Code of Ethics include the following provisions:

  • Protect the Free Flow of Information
  • Promote Healthy and Fair Competition
  • Open Communication and Disclosure of Information
  • Protect and Safeguard Confidential Information for Clients, Colleagues and Industry Partners
  • Avoid Real, Potential or Perceived Conflicts of Interest
  • Strengthen and Enhance the Profession in the Community