Cyndee Woolley is a strong believer in the power of community building—being active and giving back is a powerful resource not only from a business perspective but also in that it gives a sense of personal achievement.
She is the volunteer-executive director and past-chair of the Farm City BBQ, an event that she has been involved in since 2002. The Farm City BBQ is a community based event that celebrates nearly 60 years of business and agricultural ties in Southwest Florida. With a turnover in leadership and the struggling economy, the BBQ was nearly lost in 2006. Cyndee Woolley, Bart Zino and Steven Kissinger stepped in to revitalize the event that they felt was too important for the community to lose and growing the BBQ from 500 attendees to more than 2,100 business and agricultural leaders. While the core of the Farm City BBQ is about building stronger business relationships, it has also provided more than 250,000 in grants to local youth leadership development programs through the 4H Association, Youth Leadership Collier, Collier County Junior Deputy League, and Key Clubs International.
Woolley also volunteered on the PR committee for the Dignity Memorial Vietnam Wall, a tribute to Vietnam Veterans that attracted 30,000 visitors.
In 2009, Cyndee created the social media strategy for the first Tweet Town Hall in Naples, FL. To demonstrate the speed of social media, the event was organized in 14 days and attracted over 7,000 participants in South Florida and made headlines on the front page of the Naples Daily News as well as publications across the state. The Tweet Town Hall campaign was recognized with an Image Award from the Florida Public Relations Association as well as a Platinum Hermes Award from the American Marketing Association.