Increase Conversions with Email Automation

In the current digital and fast-paced environment, it is a challenge for any business to engage and reengage with the audience. This is why using the right tools at the right time is essential. One prime example of this is email automation, which will allow you to send emails to your audience at the perfect moment through specific triggers. According to a study by Venturebeat, automated emails produced 180% higher conversion rates than bulk emails.  

When potential customers visit your website for the first time, they are not likely to purchase your products or services immediately. Most of the time, they are there to research your business before deciding. Enter Visual Visitor WebID, which can provide the email address, first name and last name, basic demographics, and up to 37 other attributes of your website visitors. Having this information about your visitors will allow you to understand their behaviors and know the best course of action to improve their experience.  

Welcome Emails

The most common automated email for any business to establish a good first impression is a welcome email. After someone visits your website for the first time, sending an automatic short welcome email that contains an introduction about your business and what it offers is key to establishing a connection. This first email is important, so make sure to showcase your brand. Your welcome email may also contain exclusive offers and coupons that will pique their interest and encourage them to revisit your website.  

Following your welcome email, you can slowly improve your audience’s impression by sharing your brand story through setting up an email series. Your audience will automatically receive these emails at specific time intervals. You can include infographics, short videos, tutorials, guides, and other materials that will demonstrate your brand’s expertise in this email series.   

Abandoned Cart Emails 

Aside from your regular engagement emails, setting up an abandoned cart email is crucial to improving your conversions. A study by Baymard Institute found that 70.19% of online shoppers abandon their carts due to extra shipping costs, tax, having to create an account and other reasons. Several users also stated that they abandoned their carts because they were not ready to purchase yet. By creating an automated abandoned cart email, there might be a chance that these previously abandoned carts will finally be checked out. This is also effective for instances where a customer simply forgot about their cart and still wishes to purchase your goods.  

Triggered Emails 

Lastly, triggered automated emails based on your audience’s behaviors as they browse through your website can play a big role in engagement. While it is a lot more complicated than the previous ones mentioned, setting up these emails is still worth the effort. Suppose you set up an email for when a visitor spends three minutes on your FAQ page. Once this condition is met, they will receive an automated email asking if they have other concerns and inquiries that were not answered in the FAQ with your contact details. This will show your attentiveness and excellent customer service.  

Email automation is an effective tool for increasing your conversions, engaging with the audience, and improving your brand identity with less effort. Instead of manually sending individual emails, this will allow you to target the right people with the right content at the right time. Don’t know where to begin? Reach out to C2 Communications to learn more about visitor profiling and email automation to elevate your business.