Cyndee Woolley holds an Accredited Public Relations professional (APR) designation from the Public Relations Society of America (PRSA) and has nearly two decades of experience in marketing and public relations. She has a demonstrated track record campaigns get noticed and generate results.
Woolley is a consultant in public relations, social media, and community outreach strategies. She is also the author of Building Brand [You], which has been incorporated into the MBA program at Hodges University and is available for purchase on Amazon.com.
She has led training initiatives in social media and public relations training programs through: The Greater Naples Chamber of Commerce, Marco Island Chamber of Commerce,American Business Women’s Association Vistage, Collier County Republican Executive Committee, Miromar Design Center, Naples Area Board of Realtors, HR Collier and for over 80 non-profit organizations at Thinking Outside the Box seminar. Woolley has been a featured speaker at the 2011 and 2015 PRSA International Conferences, PRSA’s national webinar series, the PRSA Sunshine District Conference in 2012 and the PRSA Western District in 2013. Additionally, she was a featured presenter for Full Sail University’s online alumni webinar series and Hodges University.
Woolley believes in giving back to the community by taking an active role in professional and civic organizations. Through a proactive crisis communication strategy, Woolley assisted the Naples Equestrian Challenge achieve multiple media placements after a lightning strike caused $10,000 in damage. The media coverage generated nearly $15,000 in donations from residents who had seen the story. She is a past chair of the PRSA National District Council, the PRSA Sunshine District, and a past president of the Gulf Coast Chapter of PRSA. She is also a past president of the Public Relations, Marketing, and Advertising Association of Collier County. She has served on marketing and branding committees for The Shelter for Abused Women and Children of Collier County, the Naples Equestrian College, and the Leadership Collier Foundation.
Woolley is the volunteer Executive Director of the Farm City BBQ, a local tradition that attracts 2,400 representatives annually from Collier County’s business and agricultural communities. Woolley also volunteered on the PR committee for the Dignity Memorial Vietnam Wall, a tribute to Vietnam Veterans that attracted 30,000 visitors. In addition, Woolley is a graduate of the 2009 class of Leadership Bonita and the 2012 class of Leadership Collier.
Consistently visible at the forefront of her specialization, in 2009, Cyndee created the social media strategy for the first Tweet Town Hall in Naples, FL. To demonstrate the speed of social media, the event was organized in 14 days and attracted over 7,000 participants in South Florida and made headlines on the front page of the Naples Daily News as well as publications across the state. The Tweet Town Hall campaign was recognized with an Image Award from the Florida Public Relations Association as well as a Platinum Hermes Award from the American Marketing Association.
Woolley has a goal of inspiring and lifting up women so she created The League of Courageous Women. It’s a team of courageous professionals, inspired to create a stronger community by empowering women to discover their voice and confidently rise to the next level on their journey.
She has a beautiful young daughter. When she isn’t leading her daughter’s Girl Scout Troop or taking her to ballet, they are seeking adventure and fun with day trips throughout South Florida.